The strategy behind the introduction of Baja Blast is being to increase drive-thru beverage sales. It marks the first time a beverage company, PepsiCo, and a fast-food restaurant, Taco Bell, have created a proprietary beverage chemically and specifically designed to taste best for the Mexican-inspired food.
Its standard Taco Bell tagline in the United States is "A Tropical Lime Storm," while its market release tagline was " DEW with a Blast of Natural & Artificial Tropical Lime Flavor." Historyīaja Blast got exclusively released to Taco Bell restaurants in the United States at the start of August 2004. Its color has a teal look, similar to the ocean. It's similar to the terms of concept and flavor of its spinoff flavors, Sangrita Blast, Baja Flash, Baja Punch. 6.3 2021 Baja Flash/Punch Canadian Limited-Time Store Releaseīaja Blast is a Mexican-inspired Tropical Lime flavor of Mountain Dew.5.1 2014 Original Limited-Time Store Release.Kickstart Hydrating Boost (Energizing Pineapple Orange Mango)īaja Blast is a Mountain Dew flavor exclusively available in soda fountain machines only at Taco Bell restaurants, save for limited-time retail releases. Taco Bell restaurants in the United States and Canada, Retail Stores in CanadaĢ014 - 2016, 2018 - 2021 (Cans and Bottles in the US)Ģ019 - Present (Bottles and Cans in Canada)
Permanent Flavor (Bottles and Cans in Canada, Taco Bell in the US and Canada) The official logo for Mountain Dew Baja Blast as of 2021.
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